PRIVACY POLICY
Erickson Coaching International
Effective Date: June 1, 2025
Last Updated: May 30, 2025

At Erickson Coaching International ("Erickson," "we," "us," or "our"), your privacy is our priority. This Privacy Policy outlines how we collect, use, and protect your personal information in compliance with the UAE Personal Data Protection Law (PDPL No. 45 of 2021) and other applicable regulations.

1. Definition of Personal Data
Under UAE law, "personal data" refers to any information relating to an identified or identifiable individual, including but not limited to:
- Name and contact details
- Identification numbers
- Financial information
- Online identifiers (IP addresses, cookies)
- Sensitive data (where applicable)
2. Types of Data We Collect and How It Is Used
To help you understand how your data is handled, here is a summary of the types of data we may collect, their purposes, whether they are used in AI training, and our disclosure policy.
Type of Data / Purpose of Collection / Analyzed via AI
  • Full Name / Enrollment, certification, communication / No
  • Email Address / Course communication, updates, follow-ups, regulatory compliance / No
  • Phone Number, Mailing Address / Contact for support and scheduling, regulatory compliance / No
  • Payment Details / Tuition processing / No
  • Job Title, Employer / Contextualizing learning, reporting anonymized sector trends / No
  • Reflective Journal Entries / Supporting knowledge retention, program design / Yes – anonymized only
  • Feedback (Pre & Post-Course) / Quality assurance, content improvement / Yes – anonymized only
  • Erickson + Platform Interactions / Enhancing client experience, feature improvement / No
  • Website Usage Data (pages visited, etc.) / Improving navigation and educational relevance / Yes – anonymized only
  • IP Address, Browser, and Device Info / Website functionality and security monitoring / No
  • Audio/Video Recordings (Course Sessions) / Quality review, optional replay for learners / No (unless anonymized for research)
3. Our Approach to AI and Data Anonymization
We use AI responsibly to enhance learning while protecting your privacy:
- No personally identifiable data (PII) is processed by AI systems
- Only aggregated, anonymized data is used for analysis
- All identifiers are removed or encrypted before processing
- Data is stored securely with access controls and regular audits

4. Legal Basis for Processing
We process your data based on:
Contractual necessity (to deliver our services)
Legal compliance (under UAE PDPL and other regulations)
Legitimate interest (service improvements with minimal privacy impact)
Explicit consent (where required by law)

5. Data Sharing and Third Parties
We may share data with:
- Payment processors (UAE-licensed providers)
- Cloud service providers (with data centers meeting UAE standards)
- Accreditation bodies (e.g., ICF for certification verification)
- Government authorities (when legally required)

All third parties must comply with:
  • Strict confidentiality agreements
  • UAE PDPL requirements
  • Our data protection standards

6. International Data Transfers
When transferring data outside UAE:
- We use PDPL-approved mechanisms (standard contractual clauses)
- Ensure equivalent protection standards
- Maintain transparency about storage locations

7. Data Security Measures
We implement:
- Encryption (in transit and at rest)
- Access controls (role-based permissions)
- Regular security audits
- Staff training on data protection

8. Your Rights Under UAE PDPL
You have the right to:
✓ Access your personal data
✓ Request correction of inaccurate data
✓ Withdraw consent (where applicable)
✓ Request deletion (subject to legal requirements)
✓ Object to processing
✓ Request data portability

Response time: We will address all requests within 30 days as required by UAE law.

9. Data Retention Period
We retain data:
- For active clients: Duration of service + 5 years
- For financial records: 7 years (as required by UAE law)
- Anonymized data: May be retained indefinitely for research

10. Cookies and Tracking Technologies
We use:
- Essential cookies (for website functionality)
- Analytics cookies (anonymized data only)
- Marketing cookies (only with consent)

You can manage preferences via:
  • Browser settings
  • Our cookie consent banner

11. Children's Privacy
Our services are not designed for users under 18. If we inadvertently collect a minor's data, we will delete it immediately upon notification.

12. Policy Updates
We will:
- Notify users of material changes
- Post updates on our website
- Update the "Last Revised" date

13. Contact Information
For privacy requests or questions:
Email: admin@erickson.ae
Phone: +971507603664